Mysterious Swedish House Mafia posters appear in London
The day before Ultra, a series of Swedish House Mafia posters appeared in Miami, confirming rumors the trio was the surprise guest. Images on the posters were made up of global brands, Nike and McDonalds, in a three-pronged formation. Now, similar posters have surfaced in London according to photos taken by We Rave You.
Conveniently located 10 minutes from the offices of ATM Artists, lead by Swedish House Mafia’s manager Amy Thomson, branded Adidas posters were spotted that look fairly similar to those put up in Miami. Looking at SHM’s three ubiquitous, signature white dots, the Adidas logos are situated in a similar fashion. The address written on the posters is 15 Hanbury Street, which is the location of the Adidas store in London’s East End.
Perhaps these posters are indicating the location of the upcoming Swedish House Mafia tour in 2018. This would make sense, since they last toured the UK in 2012, playing their biggest show ever at the Milton Keynes Bowl. They bare a similarity to the campaign Sebastian Ingrosso did with Nike in March when making a big announcement.
H/T: We Rave You