Another mysterious Aphex Twin logo appears, this time in Hollywood
Since his iconic logo appeared in both London’s Elephant and Castle underground station and Turin, Italy last week, Aphex Twin has been a hot topic of discussion, stirring hope for experimental music lovers everywhere. Now with a third placement of the logo — this time on the side of famed Amoeba Records, fans’ speculations seem to be amounting to something more concrete.
While Aphex Twin has not made any statements about the possible release, the Cheetah producer is quite familiar with guerrilla marketing tactics like this, having used a similar technique for his lauded 2014 album, Syro. While the artwork in Turin has lead some to believe that this could be a tour announcement (Aphex Twin headlines Turin’s Club to Club Festival this November), neither London nor Los Angeles tour dates have yet to appear. Though nobody knows exactly what Aphex Twin is actually up to, something about this mysterious new campaign suggests exciting news to come in the near future.