Justice’s ‘Love S.O.S.’ video is a violent and vivifying take on fame from the perspective of the spectacle
Where there’s Justice afoot, some freakish (and unmistakably French) fun is sure to follow. The duo’s recently released “Love S.O.S.” video is an uncanny manifestation of Justice’s otherworldly aesthetic and improbable journey.
The track comes off Justice’s recently released Woman Worldwide live album, which consists of re-envisioned tracks from their vast repertoire. “Love S.O.S.” mirrors its visual counterpart’s merriment and pervasive vigor.
The video follows an immaculate, though misshapen, bodybuilder/stripper through his volatile performance at a lavish, ultramodern club. The perspective switches from that of the audience, as the camera intently scans the etchings of the dancer’s chiseled physique, to that of the stripper himself, with circular panning to simulate a rounding of the pole and a slew of upside down shots of the seated viewers.
The video’s violent crescendo (the dancer breaks through his glass encasement and proceeds to wreak grisly havoc on the audience) draws probable parallels to Justice’s own relationship to fame, as they undoubtedly know what it’s like to be made a spectacle of.
“I wanted the spectator of the video to find themselves in the same voyeur position as the audience attending the show: first, to find ourselves fascinated by the performance of the pole dance, then surprised and hypnotized by its outcome,” says video director, Edouard Salier, who previously directed Justice’s “Civilization” video.