Insomniac continues on toward world dominance with ALDA merger
What was once a renegade party in LA’s underground is now on the path to rivaling Ultra at the top of the dance music food chain. Pasquale Rotella has been steadily increasing his brand Insomniac‘s reach through both massive and boutique festivals across the United States, and is now moving toward the next step in becoming a global power with a 50% acquisition of the Dutch company ALDA. They’ve just finalized the deal, with the two brands moving forward as one to expand their reach and offer the best festival experience possible to fans.
ALDA has earned its stripes over the years as a leader in the European sphere, putting on events like A State Of Trance, New Horizons, and Electronic Family as well as events in 30 countries. Paired with Insomniac’s resources and both companies’ expertise in event organization, one can expect to see Insomniac’s international profile grow far beyond their current holdings. “We are thrilled to enter into this partnership with the Insomniac family. Pasquale and his team are true innovators when it comes to creating and executing festivals and music events. It has been our goal to provide dance lovers with high quality musical experiences, and Pasquale encourages this vision,” stated ALDA CEO and co-founder Allan Hallenberg of the merger.
Though Insomniac is likely to pick up some of ALDA’s edge in throwing events and applying it to their operation, ALDA will continue to operate as its own company across the pond.
H/T: Global News Wire
Photo credit: Jake West