New study shows music is an integral part of our lives
According to a new consumer report, music listeners devour nearly 18 hours of music per week on average — about half of a full-time job.
The International Federation of the Phonographic Industry (IFPI) is the non-profit institution that represents the recording industry worldwide. They recently released their annual music consumption report, noting the 17.8 hours a week consumers listen to music mostly happens in the car. This makes sense when thinking about daily routine commutes back and forth without audio, which sounds like torture.
The report also showed 86 percent of the listeners tested use an on-demand streaming service such as Spotify, Apple Music, or YouTube. Fifty-seven percent of users who pay for these streaming services are between the ages of 16 and 24 years old, suggesting it’s mostly young drivers listening to Spotify, Apple, or YouTube on their commute to school or work.
IFPI CEO Frances Moor says the report “tells the story of how recorded music is woven into the lives of fans around the world. As it becomes increasingly accessible, it continues to be embraced across formats, genres and technologies.”
H/T: DJ Mag
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