The Prodigy fuse ’90s electronica and punchy grunge rock tropes on ‘We Live Forever’
Nineties-born electronica group The Prodigy has been back with a steady stream of new releases from what will be their seventh studio album. The group has released new single “We Live Forever,” and the hypnotic breakbeat blends retro rave notes with a chanting chorus, throwing the listener back to the intersections of the British grunge rock era and the emergence of the illegal rave circuit. As always, The Prodigy finds a way to seamlessly integrate electronic layers and aggressive spits into and energetic one-two punch. In the group’s North London studio, The Prodigy’s co-founder, Liam Howlett explains,
“No Tourists is ultimately about escapism and the want and need to be derailed and not to follow that easy set path. In these times we live in people have become lazier and forgotten how to explore. Too many people are allowing themselves to be force fed, with whatever that may be. It’s about reaching out further to find another alternative route where the danger and excitement may be to feel more alive… not accepting that you can just be a tourist. That’s what the title is about for us.”
No Tourists set for release on November 2. “We Live Forever” is undoubtedly one of the inbound records high points, with classic in-your-face appeal from the venerated UK electronic outfit. Listen to the final single ahead of the album’s official release below.