The real and the virtual bleed together in Baauer and Miquela’s ‘Hate Me’ music video [Watch]
It’s a brave new world for computerized pop stars, as Baauer dives headfirst into a collaboration with AI influencer, Miquela on their bizarrely genius track “Hate Me.” In an unabashedly meta affair that could only occur in 2018, the track’s themes are centered around naysayers and detractors of the digital personality’s validity. Now, a brand new music video for the song has arrived that brings these ideas to life with stunning visuals, including choreography by Jae Blaze of Kanye West’s “Fade” video fame.
The song expertly blends an upbeat Baauer beat with deceptively defiant vocals, and in many ways, the video follows suit. The two-and-a-half-minute clip is dominated by energetic choreography, with dancers holding court in a sun-washed warehouse that puts all the focus towards the movement. Carefree moments intertwine with raised fists and confidence as the dancers power the track forward. Although Miquela shows up only for a few brief cameos, her appearance offers an instant contrast between the real and the virtual.