MTV Acquires SnowGlobe Music Festival and Announces Expansion Plans
Not only has MTV brought Teen Mom and Jersey Shore back to the airwaves in 2018, but the company is now announcing its acquisition of U.S. based New Year’s Eve event, SnowGlobe Music Festival. The annual three day event returns to South Lake Tahoe, California on December 29-31 for its eighth year. Terms of the deal had not yet been disclosed at time of writing.
“With SnowGlobe, MTV is taking the natural next step in its resurgence by expanding deeper into live events, as we continue to reach our fans and capitalize on our strong brand in new ways,” said Chris McCarthy, President of MTV, VH1, CMT, and Logo in an official release. “In a festival space where many events have become indistinguishable, SnowGlobe stands out with a unique mix of music, sports, and art that makes it a favorite among artists and its growing audience.”
MTV in collaboration with the SnowGlobe Team also plan to expand the festival to additional dates and locations worldwide. The festival will also be a platform for MTV to expand their New Year’s Eve coverage.
2018’s lineup includes Above & Beyond, Diplo, Eric Prydz, Rezz, and RL Grime headlining among more than 40 artists performing across three stages. SnowGlobe will also feature all-new art installations and the festival’s signature “Big Air” activation showcasing extreme winter sports demonstrations.Tickets for this year’s iteration of the event are still available for purchase here.
Photo Credit: Eric Pratt