RÜFÜS DU SOL ‘Lost In My Mind’ video portrays the group’s strenuous emotional expedition
With the recent launch of their self-started label, Rose Avenue, a world tour, their new full-length album, Solace, and a cross-continental move from Australia to LA, it should come as no surprise that the members of RÜFÜS DU SOL have encountered some considerable emotional interference in the last year.
The Aussie electronic staples’ latest music video, accompanying the aptly titled, “Lost In My Mind,” from the latest LP, employs some not-so-subtle symbolism to give viewers a glance into the trio’s psyche. Shot in an LA industrial playground of sorts, a nod at the warehouse culture their music is so inherently intertwined with, the trio is crammed atop a drifting, dilapidated couch. The vessel carries them clean through warehouse walls, denoting the colossal career breakthroughs the increasingly imminent group have recently secured, though not without some emotional scarring and feelings of isolation–hence the residual soot and rubble plaguing the trio after every impactful encounter.
An artist’s tempestuous inner life is vastly more complex than fans can fathom from the outside looking in; and in RÜFÜS DU SOL’s case, sold out show after sold out show and sleepless nights spent toiling in the studio by their lonesome have not come without emotional detriment.