Apple Music set to make its way onto Amazon Echo devices
Apple Music will join Amazon‘s growing collection of streaming services through its Alexa-powered Echo devices starting Dec 17. The decision is considerably out of character for Apple, which typically reserves its services exclusively for its own hardware and boasts its own voice-activated speaker with the HomePod. However, the news of the implementation arrives as an extension of the Goliath tech company’s decision to strike a deal with the e-commerce powerhouse to sell a variety of Apple products on its platform, including iPhones and iPads.
Being that Amazon Echo is currently the most popular smart speaker in a booming industry of voice-activated technology, Apple should reap tremendous benefits from generating increased traffic to their music service. The synergistic move creates some additional competition for Spotify, Pandora, iHeartRadio, and TuneIn, all of which are already hosted on the Echo devices.
Echo owners will need to subscribe or enter in a current subscription to use Apple Music on their Echo devices, which will give them access to the service’s vast collection of songs, albums, exclusive playlists, and genre-specific radio stations (including Beats 1 Radio).
“Music is one of the most popular features on Alexa — since we launched Alexa four years ago, customers are listening to more music in their homes than ever before,” said Amazon’s Senior VP of Devices Dave Limp in a recent blog post in reference to the Apple Music deal.
H/T: The Verge