Gorillaz team up with Levi’s for new customizable apparel
After partnering with G-SHOCK last year to celebrate the company’s 35-year anniversary with an exclusive collection, Gorillaz are continuing their brand partnership route with Levi’s via a collection for a redesigned logo by the band’s co-creator Jamie Hewlett. 2D, Murdoc Niccals, Noodle, and Russel Hobbs each appear on various pieces throughout the collection.
The clothing line spans graphic denim jackets, printed hoodies, T-shirts, and tote bags. Each item has customization features, so fans of the release can choose from an exclusive library of Jamie Hewlett’s artwork, alternative patterns, motifs, colors, and sizes.
Murdoc Niccals remarked to HYPEBEAST that he believes in “harnessing the creative power of our millions of fans. Plus, it saves a lot of designing our end, which means more time for our other hobbies. I’m training to become an MMA fighter, and 2D is learning the pogo stick. You’d be an absolute philistine not to put me on your denim,” adding with his signature playfulness because “green and blue are side-by-side on the color wheel.”
The Gorillaz/Levi collection is available for the next two months at your local Levi’s print bar.
Photo Credit: Levi’s