SoundCloud Pro users can now distribute original music to rival streaming platforms
Since current CEO Kerry Trainor joined SoundCloud in 2017, the company has evolved into a multi-service platform for independent artists. In late 2018, they announced SoundCloud Premier monetization, which allows artists to receive monthly royalty payments in-house, as well as a new Serato DJ integration feature. However, it seems the company felt these additions weren’t enough for creators, as their new distribution service is now in beta.
This new feature allows SoundCloud Pro or Pro Unlimited users to place original music on major streaming platforms. These platforms include Spotify, YouTube Music, Apple Music, Amazon Music, Instagram, Tencent, and more. SoundCloud will distribute music directly to these platforms pending an artists eligibility, which, according to the press release, consists of the following: “has original music, and owns or controls all applicable rights, 18 years old or age of majority in their country, no copyright strikes at time of enrollment, at least 1,000 plays in the past month from countries where SoundCloud listener subscriptions and advertising are available (US, UK, Canada, Australia, France, Germany, etc.).”
In addition, artists will “keep 100 percent of their rights, keep 100 percent of their distribution royalties from third-party services, and at no additional cost.” This creates some market disruption for third-party distribution services such as TuneCore or CD Baby, who require a flat fee or royalty cut. Also, it combats the late 2018 Spotify For Artists announcement, allowing users to upload and distribute music directly through the Swedish entity.
“Creators can now spend less time and money jumping between different tools, and more time making music, connecting with fans and growing their careers first on SoundCloud” Trainor adds.