‘Rolling Stone’ to compete with ‘Billboard’ with introduction of new ‘Rolling Stone Charts’
Move over, Billboard: editorial icon, Rolling Stone, will soon launch its very own music charts, which will directly rival Billboard’s previously established charts. Rolling Stone will debut Rolling Stone Charts on May 13. The charts will canvas the top 100 singles and top 200 albums in the U.S., and will also embody information on music streaming trends pertinent to the placement of each song/album. Rolling Stone will utilize said streaming information to demonstrate how the chart rankings follow from streams. Analytics from Alpha Data will inform the rankings.
Rolling Stone visualizes Rolling Stone Charts as a streamlined method of tracking rising releases, and a potential driver of further brand pervasion. “PMC’s (Penske Media Corp., the owner of Rolling Stone) strategy is to constantly evolve our brands and products across media platforms,” CEO Jay Penske, said. “What’s imperative and exciting about our new Rolling Stone Charts is that it will present a transparent, granular, and real-time quantification to accurately reflect listeners’ evolving interests and give insight into worldwide trends.”
Rolling Stone will unveil three charts in addition to the top 100 singles and top 200 albums charts on May 13: the Rolling Stone Artist 500, the Rolling Stone Trending 25, and the Rolling Stone Breakthrough 25. The Rolling Stone Artist 500 will reflect the most-streamed artists, while the Trending 25 will follow the tracks that denote the most rapid chart movement based on metrics. Finally, the Breakthrough 25 will encompass newcomers that enter the charts for the very first time.
H/T: Vanity Fair