um.. impresses with sound design on ‘now thats what i call branding’ Deadbeats EP
Um.. have unleashed a rickety three-track EP, now thats what i call branding, on Zeds Dead‘s Deadbeats label. The duo’s style consists of downtempo bass that soothes the ears for those listening for new sounds with an underlying high-energy. Dubstep noises live between the percussion elements, which creates fluid dynamics; sounding like the tracks are alive and moving. Fans of ’00s hip-hop will indulge in the hilarity of the title tracks, “what?,” “okay,” and “-lil jon;” which are fitting due to the rap tempos played with on the project.
Ben Bruce and Dylan Gold take listeners through unexpected twists and turns, leaving much to the element of surprise. They also recently released “Srillex 5,” their third rendition of yet another genius branding mechanism from their tongue-in-cheek marketing. Um.. are a force to be reckoned with in sound design, curating a unique space even for bass heads.
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