YouTube forges two-year live stream partnership with Lollapalooza
YouTube‘s livestream of Coachella 2019’s consecutive two weekends generated considerable traffic for the video streaming giant. The platform’s weekend one livestream racked up more than 82 million live views, to become the most-viewed Coachella weekend livestream to date. The view counts signify a surge of more than 90 percent when compared to those of 2018.
As the Coachella livestream statistics indicate, live broadcasts of major music festivals are of considerable appeal to contemporary video streamers. YouTube is currently seeking to “[double] down on music festivals,” and plans to prioritize its live coverage of the large scale events, starting with Chicago’s Lollapalooza festival. YouTube has newly entered into a two-year livestream partnership with Lollapalooza. Viewers of Youtube’s Lollapalooza 2019 broadcast will be able to not only catch sets from their favorite artists, but will also have the opportunity to access “custom content that gives them unique access to the festival’s artists.” Lollapalooza’s 2019 iteration will unfold from Aug. 1-4.