People from all around the world experience Avicii’s ‘TIM’ for the first time [Watch]
On June 1-2, fans listened to Avicii‘s posthumous album TIM for the first time in an experience that connected them from across the world. The Avicii CUBE concept placed six cube structures in six major cities — Stockholm, London, São Paulo, New York City, Sydney, and Tokyo — allowing fans who stepped inside to preview three randomly-selected TIM tracks. By placing a hand on the screen, the visitor could activate and play a song, but only if another Cube user in a different location had also placed their hand, thereby sharing the unique experience together.
Working together with Love is Louder, Avicii’s team passed out cards that wrote “Take a Minute to Connect” and spread the following message:
“Today’s experience was all about connection. How music connects us to our emotions and to each other.
Sometimes, we get so busy or overwhelmed that we forget to take those moments to connect with our feelings, and to make real connections with the people in our lives.
We hope that you’ll put this card somewhere visible so that it can be a reminder to press pause, take a deep breath and do something that makes you feel more connected — listening to music, reaching out to a friend, talking a walk or making a gratitude list.”
Avicii’s 12-track LP TIM is available to stream now. All proceeds from TIM will be donated to the Tim Bergling Foundation going towards mental health awareness and suicide prevention. Watch the heartfelt reactions of fans listening to TIM in the full video posted on YouTube.