Warner Bros. Records announces rebrand after more than 60 years
Warner Bros. Records, home to notable acts ranging from Dua Lipa, to Madonna, with Prince, Cher, Gorillaz, Grateful Dead, Red Hot Chili Peppers, the Black Keys, and many among their ranks, announced a global rebranding after more than 60 years to a simpler and sleeker Warner Records. The rebrand comes under the new leadership of the U.S. CEO Aaron Bay-Schuck and U.S. COO Tom Corson along with president of the UK label Phil Christie.
In a press release the logo was described as “suggesting a record, a sun, and a globe—a nod to the label’s past, present and future. The openness of the design gives it the flexibility to embrace all Warner Records artists and all genres of music around the world.”
The redesign follows parallel alongside the company’s recent move to it’s new state-of-the-art headquarters in downtown Los Angeles’ Arts District. Back in March of 1958, Warner Bros. Records adopted its parent company’s well-recognized shield logo, and in 2004 the division of Warner Bros. Pictures became world’s largest major music company after being sold by Time Warner. Details of the sale indicated there were agreements that Warner Bros. Records had to continue to use its logo and name for 15 years. Now, those 15 years are up, and the major music conglomerate is finally able to show off their new outlook for the future.
The new brand was developed in partnership with Pentagram, a design studio also responsible for work with Rolls Royce, Sotheby’s, the Rolling Stones, and more.
H/T: Billboard
Photo Credit: Warner Records
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