Live Nation admits to allocating tickets specifically for resale sites
Recently, a report from Billboard revealed the worldwide production conglomerate Live Nation puts tickets directly onto resale sites for popular shows. Pundits have suspected this was the case for quite a while after seeing tickets for instantly sold-out Live Nation shows appearing immediately on reseller platforms such as StubHub and ViaGogo.
According to the report, Live Nation engages in this practice to maximize profits by listing tickets on the resale sites at a rate close to the original price, thus mitigating the extreme increases in prices from scalpers, preventing fans from purchasing the tickets at all.
The report also states artists are usually the ones to make the requests for this action.
“…about a dozen artists out of the thousands we work with asked us to do this,” Live Nation said in a statement to Billboard.
Read the full report from Billboard here, which surrounds Metallica’s WorldWired tour.
Photo credit: Jeff Yeager/Metallica/Getty Images