First Look: Adventure into the off-kilter world of Apashe’s ‘Good News’ music video
Eccentric action is the name of Apashe‘s visual game. The producer creatively doubles down on “Good News” to craft an off-kilter accompaniment to the bass laden tune, which hails from Apashe’s concept EP, The Good, The Bad, & The Fake, released in February. Potent percussion wallops streamers as the official music video for the EP inclusion kicks off, ushering viewers into the climactic, idiosyncratic world of “Good News.”
Rife with religious imagery, allusions to social media, erratic choreography, and shots of palatial landscapes, “Good News” arrives as a gripping complement to the song, one from which viewers will not be able to look away. Its cultural suggestiveness coupled with its sheer unpredictability, the visual for “Good News” is an attention grabbing, conceptual expansion of the track, and more broadly, of the themes that Apashe first introduced on The Good, The Bad, & The Fake. In the context of Apashe’s “Good News” music video, to watch is to adventure.