Spotify acquires new production platform, moves to help artists create their music
Spotify announced on Thursday, September 12, its acquisition of global audio production and collaboration marketplace SoundBetter. The production platform will be integrated under Spotify for Artists, a segment of services that provides more than 400,000 artists and their teams a diversity of tools that supports them with track management, insights, promotion, and more. With the addition of SoundBetter, artists can now utilize the marketplace to help them in the creation process of making new music.
“SoundBetter offers the most comprehensive global marketplace for music and audio production professionals for hire in the world along with a member community spanning 176 countries and 14,000 cities worldwide,” stated SoundBetter co-founder and CEO Shachar Gilad.
Established in 2012, SoundBetter encompasses a community of more than 180,000 producers, singers, songwriters, mixing and mastering engineers, and session musicians. The platform also allows users to post job listings either seeking or offering their own audio professional services.
“As we build out our tools for creators, we want to give them the resources they need to thrive. SoundBetter has the same vision. We’re excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals—from instrumentalists to songwriters to producers—as they perfect their tracks”, said Spotify’s VP Product and Strategy Beckwith Kloss.