Spotify testing new in-app ‘create podcast’ featureScreen Shot 2017 08 02 At 3.34.49 PM

Spotify testing new in-app ‘create podcast’ feature

Spotify showed their podcast-centric intentions earlier this year when they acquired Anchor, a leading streaming app for the media format for an estimated $140 million. Soon, users of the Swedish-born streaming service will see these intentions come to fruition as a “create podcast” button was recently uncovered in the Spotify app. The button is expected to allow virtually anyone with a smartphone to record, edit, and publish podcasts straight from the palm of their hand.

The new feature was first spotted by Jane Manchun Wong, who’s earned a reputation by finding incoming features by reverse engineering and exploring popular apps from the backend, including Instagram and Facebook.

Spotify’s admiration of the opportunities in the podcasting world comes as no surprise, as the company itself noted that it’s willing to spend up to $500 million to explore its burgeoning market. The company expects their investment into podcasts will eventually lead to 20 percent of all Spotify streaming being non-music content.

H/T: The Verge

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