Hard Rock’s DAER concept expands to south Florida, debuting with Tiësto, The Chainsmokers, Dillon Francis
Hard Rock’s emerging DAER concept is less than two years old and the team behind Atlantic City’s newest club is already prepping a major expansion. DAER’s new dayclub/nightclub hybrid concept anchors the new Guitar Hotel at Seminole Hard Rock Hotel and Casino Hollywood. Championed by the Hard Rock brand’s deep musical legacy, DAER has been drawing in top-tier talent since it opened in June 2018. Now, for the grand opening of their latest property, the club is going all out with Tiësto, Dillon Francis, and as if the lineup wasn’t stacked enough, they’ve added some additional star power with The Chainsmokers.
The Halloween-themed grand opening weekend includes a performance from DJ Five and a costume contest on October 31, followed by Francis and Tiesto on November 1 and 2. The Chainsmokers round the grand opening festivities out on Sunday, November 3, officially introducing south Florida to its newest marquee dance club. DAER has already staked its claim on the national club circuit with major bookings including Drake, Tiësto, Alesso, Travis Scott, Above & Beyond, and more in Atlantic City. Former Hakkasan figures have brought their know-how to Atlantic City, starting the entertainment hotspot’s long awaited resurgence. Now, the team is planting their flag in south Florida and they’ve got a stellar lineup to set things off.