Blond:ish’s Bye Bye Plastic campaign is the subject of an eponymous mini documentary [Watch]
Blond:ish‘s Bye Bye Plastic campaign is the subject of a new mini documentary directed by Jonathan Hyde and formally presented by Mutt Film. The short, seven-minute production chronicles the artist’s early introduction to music through the instruments in her childhood home—an old school cockpit, an amplifier, and a turntable—before delving into Bye Bye Plastic.
Blond:ish’s initiative was conceived during a stint in Brazil that situated her behind the decks of Brazil’s Warung Beach Club. Set against a backdrop of a Brazilian sunrise, the “mountain of water bottles” that would go on to inspire Bye Bye Plastic caught the producer’s eye. For Blond:ish, the juxtaposition was glaringly apparent.
Bye Bye Plastic’s aim is simple: eradication of single-use plastics, such as straws, cups, and bottles, from the electronic music industry by 2025. The documentary highlights the ways that Blond:ish is not only working towards this long term goal herself, but also how she encourages others, DJ’s and attendees alike, to do the same.
Watch the documentary here.
Photo credit: Resident Advisor