Concert giant Live Nation finalizes ownership of Bonnaroo Music and Arts Festival
Live Nation cannot seem to stay out of the news. Just last month the ticketing and live music giant defended itself in court against the Department of Justice’s accusation of ticketing malpractice. Now, the mega-company has full possession of Bonnaroo Music and Arts Festival after completing its acquisition of its parent company, AC Entertainment. Live Nation’s grasp over Bonnarroo dates back to 2015, when Live Nation bought out an ownership stake in the longstanding event. A year later, it began its complete takeover of AC Entertainment.
The acquisition of AC Entertainment brought with it multiple internal promotions and plans to open a new office in Portland, Oregon.
Bonnaroo Music and Arts Festival has been around since 2002, and has boasted over 80,000 attendees a year since 2015. Held on 700 acres in Manchester, Tennessee, the festival’s long history of success has created a large devoted fanbase from around the country. It will be interesting to see how, if at all, the festival changes under the complete control of Live Nation.
Photo credit: Redbull Music