Paradigm invests in UK branding agency Pitch & SyncPS Ale Lavery L Simon Robinson R Photo Cred Caylee Hankins

Paradigm invests in UK branding agency Pitch & Sync

Paradigm Talent Agency, the global agency responsible for repping some of dance music’s most prominent artists, is continuing to expand its reach with an investment into U.K. “sync and sound branding” agency Pitch & Sync. The London-based firm, whose clients include Nike, KFC, and BBC 6 Music, focuses on sound identity and audio branding, along with music curation, bespoke composition, and various music licensing specialties.

Paradigm’s investment in the Pitch & Sync is undisclosed. The firm also has studios in Berlin and Amsterdam, which complement the mostly North American locations of Paradigm’s offices.

“We realized at one point that 50% of our business involved Paradigm clients, which wasn’t by design, but certainly showed how aligned our sensibilities are,” said Pitch & Sync co-founder Simon Robinson.  “We now have the best of both worlds, closer access and insight into Paradigm’s incredible line up of artists but also the independence to adapt and commission music from all sources on behalf of our clients.”

Photo Credit: Caylee Hankins

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