Tomorrowland Winter and The North Face announce partnership ahead of March festival
The North Face is dipping its toes into the electronic dance music community thanks to an apt new partnership with Tomorrowland. Tomorrowland has become recognized globally for its Boom, Belgium iteration that occurs every summer over two weekends. The festival brand launched Tomorrowland Winter in 2018, which takes place in the French Alps and has thus far been a successful extension of the festival.
This year’s winter edition of Tomorrowland will take place from March 14-22. Tomorrowland’s apparel line, TML broke the news about the partnership in an Instagram post.
While details about the partnership have yet to be released, the partnership is fitting given The North Face specializes in outdoor and winter apparel. The Instagram announcement promises that further details about the collaboration are ‘coming soon.’ For those looking to attend Tomorrowland Winter, tickets are still on sale here.
Photo Credit: Office de Tourisme de l’Alpe d’Huez