Apple reportedly phasing out Beats with new over-the-ear headphones launch
Apple is reportedly launching its new over-the-ear headphones this June. The information comes courtesy of leaker Jon Prosser, the same source who broke rumor’s of the 14-inch MacBook Pro’s supposed release in May 2020.
The tech analyst and Front Page Tech founder tweeted his findings about the new Apple headphones, whose internal codename is B515. Prosser shared that the headphones would bear similarities to the Bose 700 and retail for $350, launching at the Apple Worldwide Developers Conference. He also shared information about AirPods X’s release due for September or October.
According to Prosser, Apple’s foray into building its own headphones and earphones line has the end goal of phasing out Beats. He referenced a special employee discount for Beats as indications that the tech giant was in fact, trying to clear its inventory to pave the way for its own branded headphones.
You ready for this? 👀— Jon Prosser (@jon_prosser) April 7, 2020
Apple Over-Ear Headphones
(Think Beats 700)
Aimed for WWDC
(think Beats X)
Aimed for Sept/Oct
☝️ Probably what DigiTimes thought was “AirsPods Pro Lite”
End goal: phase out Beats 🤫
Apple has also been selling Beats products at 40% for employees only to try to clear out inventory pic.twitter.com/L1R6nULv1Q— Jon Prosser (@jon_prosser) April 7, 2020