First Look: Biicla’s ‘girl’ gets visual representation [Watch]

by: Rachel Narozniak Apr 21, 2020

Biicla‘s signature off-kilter approach to creative production transcends the sonic to spill over to the visual in the official music video for “girl.” Glitchy and unpredictable, the endeavor derives its rapturous appeal from its erratic play with effects and lighting, as well as the rapidity with which the camera pans from the video’s protagonists to shots of other components, such as a Windows computer screen.

Bursting with the colorful personality of a Biicla production, the video synchronizes its pace with the upbeat arrangement of the No Place inclusion, harmonizing the sonic and visual. Biicla’s multi-instrumental proclivities have always popped in the electronic context and “girl,” a crisply textured track that evidences Biicla’s attention to different musical elements, exemplifies his inventive strengths as a producer.

‘Girl’ is a collective image. The track describes the relationship between a guy and a girl, and the variety of sounds [delineates] the character and actions of this girl.”
-B

Inevitably hungry for more, viewers seeking to delve deeper into Biicla’s repertoire can stream his debut EP, No Place, below.