Live Nation sparks ‘Crew Nation’ initiative to keep live music industry afloat
Live Nation has announced its Crew Nation fund, contributing up to $10 million towards the tour crew and industry professionals that, due to COVID-19, are unable to breathe life into the venues and festivals that we care most about.
In cooperation with the Music Forward Foundation, Crew Nation aims to support live music’s unsung heroes with an initial $5 million donation from Live Nation, and another $5 million to match the donations of fans, artists, and good samaritans. The fund is expected to assist “all the backstage staff that help bring concerts to life,” including sound engineers, riggers, carpenters, lighting designers, and tour managers.
Live shows are not possible without our crew members behind the scenes. We are helping those workers who need it the most by announcing the #CrewNation Fund. We are donating $10 million: $5M upfront + matching the next $5M. Visit https://t.co/CvaQvd3shg to donate or buy merch now pic.twitter.com/Y3dQjcf40u— Live Nation (@LiveNation) March 31, 2020
In a statement, Live Nation comments that “As COVID-19 puts concerts on pause, we want to extend a helping hand to the touring and venue crews who depend on shows to make a living. Crew Nation was created to do just that.” Crew Nation has garnered early support from the likes of Justin Timberlake, Lady Gaga, Billy Joel, Post Malone, and Kane Brown. To contribute or check out merchandise, visit Crew Nation’s official site.