Rapidly rising indie-electronic producer ford. has accompanied the announcement of his sophomore album with the project’s title track, “The Color of Nothing.” Signed to ODESZA‘s Foreign Family Collective, ford. has steadily built on his 2018 debut, (The) Evening, with recent singles, “Hold On” and “Living, Breathing.” The lush and emotive production on “The Color of Nothing” shows off ford.’s potential as it marks another well-earned milestone in the young artist’s development. ford. described how the track came about in a recent statement:

“I started writing this song right around the beginning of winter 2018. It was a couple months into my first (and subsequently last) semester at university and my first time experiencing a full winter in Utah.  I spent the majority of my time hibernating in my room, working on music consistently… At the time, so many things were changing in my life, music was the one thing I had to ground me; it was a chance for me to be honest with my thoughts and emotions.

‘The Color of Nothing’ as a song represents this pivotal point, this blank canvas that comes with the turning of a new leaf where all preconceived ideas are left behind and one can create without boundaries or expectations. In a strange way, it’s a song that has been somewhat of an anchor for me through a lot over the past two years.”

ford.’s latest also arrives with a trippy music video that explores the Utah-based artist’s pixelated surroundings with clever transitions. The Color of Nothing will be released on October 16, 2020.

Featured image: Maxwell Byrne

Tags: ford., Foreign Family Collective, The color of nothing

Categories: Videos