Coachella organizers recruit emerging artists to design BLM-inspired merchandiseGvblack Coachella Blm Merch

Coachella organizers recruit emerging artists to design BLM-inspired merchandise

Goldenvoice, an entertainment and music events organization, has been bringing live music to the eyes and ears of people around the globe since its’ inception in 1981. Under the watchful eye of parent company AEG, Goldenvoice has given visibility to artists from all walks of life, and continues this movement now in collaboration with Coachella.

Incited by the Black Lives Matter movement, Goldenvoice brought on a spectacular fellowship of the company’s black minds to embody Goldenvoice BLACK. As a part of this fellowship, Goldenvoice BLACK has handpicked four emerging artists to create Coachella merchandise that is inclusive of the black experience.

This union of voices and increased diversity is only the beginning of Coachella’s role in the BLM movement. The festival posted on Instagram detailing the announcement,

“We understand that this work extends beyond current circumstances, and are committed to continual and consistent support of the black community.”

Featured image: Nicholas Mayfield

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