Aluna draws from diverse pool of inspirations to craft visual for ‘The Recipe’ [Watch]
The official music video for Aluna‘s KAYTRANADA and Rema-assisted single, ‘The Recipe,” materializes as a medieval-themed flick that follows her recent debut album, Renaissance, released in August. The visual for “The Recipe” focuses on the challenges that women of color have faced throughout history, re-visualized through Aluna’s eyes. The Mad Decent signee said of her purpose for the video,
“I wanted to play with the way history has been dictated to us. Growing up in England, you are constantly exposed to glamorous White history of period dramas without a Black person in sight. I feel that since the British Empire was so heavily funded by slavery that history is ours too; we’ve just never been pictured in the finery…and I wanted to see what that would look like.”
Directors of “The Recipe” drew inspiration from the title of Aluna’s recent album as well the Elizabethan era (heralded as the golden age of the UK), dancehall, Shakespeare’s A Midsummer Night’s Dream, Busby Berkely, The Wiz and more, making this combination of extraordinary elements an eccentric and decidedly creative endeavor. Watch the video below.
Featured image: Adam Kargenian