SiriusXM and 88rising launch trailblazing all-Asian radio channelBts 21

SiriusXM and 88rising launch trailblazing all-Asian radio channel

SiriusXM and 88rising, the Asian-focused music and media company, are launching an all-Asian, multi-genre internet radio channel available nationwide. 88rising has been on the cutting edge of Asian culture and artistry since 2015, with the launch of 88rising Radio charting the company’s next foray into bringing fans the content they crave.

Believed to be the first of its kind on American radio, the channel will boast multiple genres, but focus on a pop music listening experience with artists hailing from all over Asia including South Korea, China, Japan, the Philippines, Indonesia, and more. Artists detailed so far include South Korean heavyweights BTS and BLACKPINK in addition to Peggy Gou.

88rising Radio has been in the works for over a year between the two entities, but the launch was delayed due to the COVID-19 pandemic. 88rising is now available 24-hours-a-day and seven-days-a-week on SiriusXM’s channel 305 on car radios, online streaming, and via the SiriusXM app. Once it is safe to travel again, SiriusXM says that the channel will also provide a platform for touring artists to visit and conduct interviews in addition to performing live on the air at the SiriusXM studios in Los Angeles and New York.

88rising, the Los Angeles-based label run by founder and CEO Sean Miyashiro, will also have a home for rising artists on the channel. Miyashiro and the label will also play a large role in curating the station’s content. Miyashiro talks about 88rising Radio, sharing with Billboard,

“This is a great indicator of where Asian music has come today. Just playing Asian music 24 hours a day is a huge win and a massive step forward.”

Pandora, which is owned by SiriusXM, will launch a complementary 88rising Radio station in January to include select tracks and exclusive artist audio messages from the SiriusXM channel.

Via Billboard

Featured Image: Steve Granitz/WireImage

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