TikTok claims more than 70 artists secured major label deals as a result of going viral in 2020
In 2020, TikTok became the latest go-to destination for music discovery, taking on an instrumental role in sparking viral hits for artists of all genres. The social media platform released its “Year In Music” report earlier in December, announcing that, in the past year alone, over 70 artists that gained popular followings on TikTok have signed major record label deals. Some of those artists include Claire Rosinkranz, Dixie D’Amelio, Powfu, Priscilla Block and Tai Verdes. TikTok’s Global Head of Music Ole Obermann said in a company statement,
“We at TikTok share our community’s passion for music and we’re dedicated to providing a platform where artists and fans can interact and thrive, it has been inspiring to watch our community bring new talent to the forefront, help send songs up the charts, and use music to create an oasis of joy during a trying time.”
The report also detailed record breaking numbers, with over 176 different songs surpassing 1 billion video views as TikTok sounds. Earlier this month, “The Playlist” was revealed as part of the “Year On TikTok: Top 100” reel, highlighting the most significant songs on TikTok in 2020. Together, those songs have racked up over 50 billion video views on over 125 million creations, and five of them have reached #1 on the Billboard Hot 100. Nearly 90 songs that trended on the platform climbed onto the Top 100 charts in the U.S., with 15 of those reaching #1 on a Billboard chart. Read the full report here.
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