Tomorrowland launches Tomorrowland Music, taps Afrojack for seminal releaseAfrojack E1629984609294

Tomorrowland launches Tomorrowland Music, taps Afrojack for seminal release

“Prepare for a first, massive release tomorrow…”

On August 27, Tomorrowland will formally break ground on Tomorrowland Music, a “dedicated music division” within the Tomorrowland brand through which the electronic music company seeks to “collaborate closely with both artists and labels, supporting them in all their recording and release activities.” The seminal Tomorrowland Music release—”You Got The Love” from Afrojack‘s new project, Never Sleeps—will see the Dutchman align himself with serial collaborator, Chico Rose, who is notable for his production assistance on the latter’s “Speechless,” “Cloud 9,” and “Sad.”

The news of Tomorrowland Music’s foundation comes part in parcel with the festival brand’s announcement of a global partnership with Universal Music Germany and Virgin Records Germany (with international distribution through Virgin Music Label & Artist Services), respectively. In a press release, Tomorrowland’s music manager Michel Van Buyten specified sonic storytelling as a crux of Tomorrowland Music, stating,

“Tomorrowland Music will work closely together with artists to help create strong stories around their releases. With the combined forces of our dedicated label team, Tomorrowland’s broader Media House, and the different Virgin Music teams worldwide, our aim is to introduce fans in every corner of the world to the most exciting projects in electronic music.”

Featured image: Tomorrowland

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