Happy swiping: Tinder reactivates ‘Festival Mode’
Amid music festivals’ full-fledged return for the 2022 festival season comes the relaunch of an in-app Tinder feature aimed at event-goers. First introduced in 2019, Tinder’s “Festival Mode” allows users to match with like-minded individuals planning to attend the same festival. The feature is now available worldwide via the app’s Explore page.
Tinder has already partnered with 20 music festivals around the world to support the reintroduction of “Festival Mode,” including Lollapalooza Paris, Sónar Festival in Spain, and All Points East in the United Kingdom, among others. According to Tinder’s VP of Product Innovation Kyle Miller,
“Music is a universal language and the number-one interest among Tinder members worldwide. So many of our members are excited to jump back into in-person events. We wanted to build on that excitement and offer them a head start at meeting someone new ahead of one of the biggest festival seasons in years.”
A “low-pressure way to make real-world connections,” Tinder’s “Festival Mode” is officially back. Read more about the in-app feature’s relaunch on Tinder’s website.
Featured image: Chelsea Guglielmino