Members Media has earned its reputation as the music industry’s go-to marketing services brand. With a heavy focus on Spotify, this marketing company has helped numerous artists trigger the platform’s algorithm and achieve long-term success. As the founder of Members Media, Dalton Piche’s foray into the music industry was driven by his passion for music and his aptitude for business. “I love music but was just never quite good enough at making it. Business has always been my strong suit, and diving headfirst into an industry so niche and gray felt exciting,” he shares. He saw a void in the digital marketing space and set out to create a reliable, trusted service for independent artists.

However, the journey wasn’t without its challenges, but the team at Members Media’s dedication and innovative mindsets helped them overcome all the obstacles. By signing their own projects and investing their own capital into testing and tweaking strategies, the team at Members Media developed a value-added service that quickly gained traction in the industry. Word of mouth carried the torch, propelling the brand to new heights. What sets Members Media apart from marketing agencies in the industry is its unwavering focus on the music sector. With experience gleaned from running thousands of campaigns, the Members Media team has become experts at making the Spotify algorithm work for their clients.

Their unique approach prioritizes calculated marketing strategies to trigger the algorithm and secure long-term ROI for artists. The company’s accomplishments speak for themselves. In 2022, Members Media delivered over 125 million streams, and they’re on track to reach three hundred million this year. Although details of individual artist campaigns remain confidential, the results speak for themselves.

For Piche, the sky’s the limit. He dreams of solidifying Members Media’s position as the industry’s go-to for digital marketing, continuing to serve developing artists and witnessing their rise to stardom. “We’re constantly exploring new ways to take a song from 0 to 100, regardless of the size of the artist or genre. We believe we’ve just begun to scratch the surface on a more pragmatic marketing approach, focusing on how people use music in their everyday lives rather than just how it sounds,” he adds.

Members Media takes pride in investing heavily in artist projects on top of the marketing services it provides. They believe in the immense value of direct ads and the importance of understanding and triggering algorithms for long-term success. “The algorithm is all about engagement—if a certain type of person enjoys a song, for example, it’s safe to assume that similar types of people would also enjoy it. Our marketing strategies allow us to find the people who enjoy your music on other platforms and drive them to Spotify. It creates the narrative that anyone who listens to your music just happens to enjoy it. This is how we trigger the algorithm,” says Piche.

Featured image: Members Media

Categories: Music