The history of Coachella Music Festival: From rocky starts to record-setting sales
If you've ever attended Coachella Arts and Music Festival, you need to thank Eddie Vedder. In 1993, Pearl Jam threw a concert that would inadvertently spark the birth for Coachella Arts and Music Festival. As part of a boycott against Ticketmaster, their management chose a venue in one of America’s hottest and driest locations; one with an undeveloped desert lawn that was several hours driving from any major population centers – Indio’s Empire Polo Club. As Pearl Jam performed in front of 25,000 fans, they proved Indio befitting for a large music festival. Since then the festival has gone through a a variety of growing pains, from struggling during early financial troubles to becoming the highest grossing event of its kind.