Spotify hits 10 million paid users
With rumoured news of Apple entering the music streaming war with Beats acquisition, Spotify has proved it's not going to hand over the reigns easily after hitting the 10 million paid user milestone. Subscribers have been increasing rapidly from December 2012 when it reported five million paying users and 20 million active users in total.
Spotify slashes monthly price of premium subscription for college students
For those who have been tempted to purchase a premium streaming subscription in the past yet still haven't committed, Spotify has suddenly made that decision easier. Slashing the monthly price from $10 to $5, Spotify has offered all American college students a year of discounted service which can then be renewed each subsequent year you provide proof of enrolment.