These three brands are pouring millions into EDM Once the Electronic Dance Music (EDM) phenomenon hit the United States, the music and its festivals experienced a large boom as the result of business leaders and corporations in America wanting a piece of the multibillion dollar industry's pie. Related Posts: England announces plans for nightclub and event reopenings starting June 21 Every American who wants a COVID-19 vaccine will be able to get one by June 2021, says Pfizer