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Deadmau5 reacts to latest ‘Beamz by Flo’ advertisement

Dance music's loudest and possibly most controversial voice speaks up yet again, but surprisingly, this time Deadmau5 isn't the instigator. Rapper Flo Rida is on the launch of a new product called 'Beamz by Flo.' Self-described "future of interactive music," the device allows users to manipulate pre-programmed popular radio hits by moving their hands through laser beams, adding and controlling layers of instruments and beats. Flo Rida is notorious for taking well-established dance music tunes and remixing them as his own with his releases "Good Feelings" (Avicii's "Levels") and "I Cry," (Bingo Players' "Cry") and once again, the American rapper is facing heat with his latest media stunt.

Valerie Lee
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Flo Rida’s latest single ‘Can’t Believe It’: samples Infinity Ink’s ‘Infinity,’ pulls video inspiration from Diplo

In the latest example of rappers turning to dance music for catchy bass lines, Flo Rida and Pitbull have taken it upon themselves to (legally) obtain the very recognizable core of Infinity Ink's smash underground hit "Infinity" from last year. It's not much better than the Arty/Mat Zo - Will.i.am fiasco with the "Rebound" sample, but at the very least the rapper got permission to use the sample from Infinity Ink's management, as Mixmag reports.

Cara Daley