The brain child of Jimmy Iovine, Trent Reznor, Ian Rogers, Luke Wood and Dr. Dre, Beats Music is the latest entrant into the streaming music business. An offshoot of the industry-defining Beats by Dre, the new kid on the music distribution block prides itself on providing a better brain to the discovery process. A suggestion engine and a tastemakers' toolbox, Beats Music outshines its competition by being more than just an algorithm and instead leverages a bevy of tastemaking partners to inform its engine. Iovine tells the NY Times, “What song comes next, is as important as what song is playing now.” -- a comment that may as well be a mantra for the platform. With the current digital landscape awash in music -- the sheer amount proving daunting for an average listener -- Beats seeks to eliminate those issues by providing a smartly curated-platform from its partners across the music industry. As part of its music first ideology, Beats' model does not mimic its competitors and will not have a free tier, this subscription-based model allows for a higher royalty payout for artists through the service.