Insomniac and SBE join forces for new club Create in LA
Insomniac already has had a monumental last couple of days with the announcement of the Live Nation deal, but the latest from the ground in LA is the highly in-demand promoter's new collaboration with hospitality firm SBE for the reopening of the Create in Hollywood, formerly known as Vanguard.
Live Nation set to buy one half of Insomniac for $50 million
Rumors have been swirling in the dance music world for months about the future of Pasquale Rotella's beloved Insomniac Events. According to multiple unconfirmed sources, bidding wars had been taking place for quite some time (SFX even offered a reported $100 million for the company) but the Wall Street Journal has just reported Live Nation has won out for now.