Kaivon has launched the Game Boy game 'Reborn' as a promotional tool and premiere location for his forthcoming single.
Pretty Lights uploads 10 songs to fan's hard drive to distribute.
If you're a fan of Deadmau5 it is inevitable that you've heard about his cat, Professor Meowingtowns. In a case of art imitating life the cat is about to eat the mau5 by eclipsing him in fame with his very own marketing campaign.
Pop stars, rock stars, actors, and heiresses aren't the only celebrities teaming up with brands to promote their products, DJ's are doing it too. After catching wind of Afrojack's mayonnaise commercial we got to thinking about the variety of these advertisements floating around and decided to compile them in one place.
Avicii has signed on to be the face of Ralph Lauren Denim and Supply. While we don't have any details at the moment, it again symbolizes the mega producer's important place in American pop culture in 2012.