Kendrick Lamar launches new creative service pgLang with star-studded visual Kendrick Lamar and Dave Free launch their mysterious new creative service company pgLang with a thought-provoking visual mission statement. Related Posts: Leaked setlist alludes to possible Daft Punk guest appearance at The Weeknd’s Super Bowl performance Kendrick Lamar set to headline Roskilde 2021 with new material reportedly on the way