Paul Greenberg, former CEO of College Humor, is now President of SFX Entertainment
Paul Greenberg, the former CEO of viral content house, College Humor, is now the president of electronic music culture's biggest entity, SFX. According to a recent SEC filing, Greenberg was officially appointed on March 21st 2014. Greenberg has previously served as President of Digital for Time Inc's Lifestyle Group, overseeing 10 digital properties with a combined 16 million unique monthly visitors. He was also named in The Hollywood Report's Top 50 Digital Power list of executives in 2009 and has held high-ranking positions at MTV, TV Guide and Media Net in the past.
SFX draws new sponsors for dance music festivals in wake of fourth-quarter loss
Even though SFX Entertainment reported a net loss of $119 million, or $1.73 a share for the year, it continues to rack up an array of sponsorship deals including Anheuser-Busch and Clear Channel Communication. With a portfolio containing Tomorrowland, Electric Zoo, Rock in Rio and Sensation, the dance music entertainment giant highlights the critical nature of media and sponsorship deals stating that two big deals with be announced next month.