Avicii manager Ash Pournouri launches new label, PRMD Records
Founder of At Night Management and mastermind behind the Swedish sensation known as Avicii, Ash Pournouri looks to embark on his next venture — a label of his own, PRMD Records. With Cazzette and Morten Breum as the first signees, the inaugural release will be Cazzette’s Eject album, previously exclusive to Spotify in three installments. Based in Sweden, Ash claims “facilities will be ready in June and will include four top-of-the-line recording studios and video production facilities in a historic landmark building.” With a seven figure, multi-year, exclusive partnership with Island Def Jam, Pournouri will expand his empire, beyond his established success, through PRMD. Read past the break to hear more of the announcement from Ash himself.
“My goal has remained the same since starting my management company four years ago in Stockholm – to identify and develop talented producers and artists, taking them first to fans and then to the marketplace through new paradigms, creative brand partnerships and front running third party platforms. The enormity of Avicii’s success proved that we could do that on our own. PRMD will maintain the creativity, spirit and flexibility of an independent label, but with enhanced distribution channels that will allow us to continue to compete in the global marketplace as an influential market player.”