David Guetta teams up with United Nations for 'The World Needs More' campaign
Earlier this month, 17 year old singer, Lorde, shirked at the idea of collaborating with David Guetta, saying “F*ck no, he’s so gross.” In retaliation, the Frenchman told The Huffington Post, “I didn’t ask her. I think my record company did, and, I mean, I don’t really have any comment.”
Huffington Post returns with more from the DJ and producer – an interview discussing how he has teamed up with the United Nations for its “The World Needs More…” campaign. In supporting relief efforts in the Philippines and around the world, Guetta premiered his music video for “One Voice” adjacent to the UN building. There, fans were instructed to use a double hashtag on Facebook and Twitter: #TheWorldNeedsMore #YourWord. The “YourWord” part was to be replaced with a word chosen by one of the sponsors, such as #Strength (Gucci) or #Empowerment (Intel).
Each tweet equated to $1 that would be donated to humanitarian aid by each of the eight sponsors. “I was very happy to give it to them and it was a very successful campaign, so they came back to me to see if I wanted to be involved in The World Needs More…,” he told Huffington Post. “I’m honored to be a part of it. I made a video for a song called ‘One Voice’ to try and raise awareness for the campaign. I think that it’s just wonderful.”
Guetta was asked if he felt that dance music’s role in philanthropy has been growing: “I think dance music always had a hippy part to the culture, since its beginning. I feel like I’m all about love and sharing my passion, and this is also about sharing and collaborating as one.” Aside from artists like Afrojack, Axwell, Nicky Romero, and Ferry Corsten catalyzing efforts from the dance music community, there are also other notable artist accomplishments outside of humanitarian relief in the Philippines. Take, for example, Tiësto‘s contributions to (Red) and Dillon Francis‘ involvement with After School Matters.
Admittedly, he isn’t always up to date with what’s going on in the world. “But I have to be honest, even if I’m playing all over the world, I’m going from the airport to the luxury hotel and I don’t get to see what is going on and where people live…So I can’t say that my touring has led me to be conscious about what’s going on in the world, because that would be a lie. All I can do is try to help the people who are really doing this job.” Kudos for being honest.
Huffington Post was sure to touch on the “sell-out” issue, asking if perspective is determined by how long you’ve been listening to dance music. Guetta said, “A lot of the younger dance music fans don’t have a sense of the culture of where we are coming from and what the history of this music is. So they might misunderstand some of it.” While the French superstar is taking some time off to focus on his humanitarian efforts, fans need not worry, as he has no plans of slowing down anytime soon. For Guetta, touring is “a lifestyle that I love,” insinuating that we will be seeing plenty of the global icon in 2014.
Via: Huffington Post