Practice Safe Sound: 100,000 free pairs of DUBS Earplugs will be distributed at Coachella
As girls start ruminating on their Coachella attire and guys consider what would make for the bro-iest costume for the annual three-day affair, chances are that most Coachella ticket holders have forgotten one primary festival essential: earplugs. And we aren’t simply referring to the lower-end foam inserts that one can purchase on Amazon; rather, we are pinpointing the more expensive, but more technically designed, ear protection accessories along the lines of Alpine or Doppler Labs’ Dubs.
Zedd’s diagnosis of sudden hearing loss in his left ear last summer served as a light slap on the wrist for fans who regularly subjected themselves to loud music without quality earplugs. Not even weeks later, the proposition that a proper safeguard is essential at live music events quickly subsided. Although the wunderkind eventually healed, there is reason not to use Zedd’s experience not as a warning. Be good to yourselves, protect your ears and prevent what could, down the road, lead to permanent hearing loss.
As an effort to assist the burgeoning festival crowd in making healthier decisions, NYC-based technology company, Doppler Labs, has teamed up with Goldenvoice to distribute over 100,000 free pairs of earplugs in all Coachella welcome boxes. Hailed for its DUBS Acoustic Filters, Doppler Labs will debut DUBS Earplugs at this year’s festival – “a simplified version of the advanced acoustical physics found in DUBS Acoustic Filters.” The free earplugs are valued at $10 in comparison to their more advanced counterparts, which will be sold at the festival for $25 a pair.
Noah Kraft, CEO and Co-Founder of Doppler Labs, commented: “We simply could not ask for a better platform than Coachella to launch DUBS Earplugs. Coachella has set the standard for live music and curation. We are proud to be a partner and provide hearing protection that allows all attendees to be immersed in the festival and optimize their music listening experience.”
Regardless of fashion appeal, Doppler Labs’ hope is that dance music fans will be encouraged to make a statement by embracing hearing protection in their everyday lives. In making smarter decisions, listeners can more effectively “go louder longer,” save for the repercussion of ringing in the ears.