Spotify partners with Starbucks for a campaign to ‘make the barista the DJ’
Despite varied news about monumental losses or billion dollar valuations, Spotify continues to push forward as one of the leading music streaming titans of today. Announcing a new partnership with fellow green conglomerate Starbucks, the coffee and music couple aims to “make the barista the DJ” with their latest campaign. All 150,000 United States Starbucks employees were given a free Premium Spotify membership as encouragement to prepare for their fall campaign that hopes to be an interactive marketing play on both ends. The partnership aims to give customers the option to pick the music in the stores, as well as access to exclusive playlists and special points in the My Starbucks Rewards program.
This new partnership with Starbucks will likely reflect Spotify’s aggressive marketing campaign tactics that target young users such as their previously unveiled collaboration with Uber which allows passengers to pick and choose songs while riding in select Uber cars. Both Starbucks and Spotify hope to gain traction with their upcoming campaign that will begin to roll out this fall.